Linking from Regatta offer test campaign from MailChimp
By clicking the call to action button from the MailChimp campaign email, you should now have arrived at this bespoke page on the Swiss Farm Touring & Camping website which in turn contains an offer and / or links to targeted booking options as outlined below.
Included in the page content is an expiry countdown (this is manually managed in terms of visibility) as shown below. You can essentially have whatever content you like in here from text to images to function boxes and buttons etc.
I have added a call to action button below which would take the reader to the desired location that the campaign addresses (maybe a booking page).
The sidebar contains a link to other offers which could direct the reader to the Special Offers page that we are also developing. This can be removed if required and we could have all sorts of links in the sidebar or, alternatively, no sidebar at all if you prefer.
If you like the idea of the sidebar link to the Special Offer page, then I will create an image more inline with the link rather than this one of the reception building.
Once the concept has been approved, this page will be saved as a template in which you will be able to use for new campaigns. Managing the visibility of these is a manual process and publish start or terminations are not governed by any widget such as the date countdown or by any form of scheduling.